Posted by: cherylyoung | November 29, 2012

How about giving the physical aspects of healthy living from yoga, diet, running and cycling this Christmas?

After 20 years in the surf, skate and snowboard

business, founder Chip Wilson took the first

commercial yoga class offered in Vancouver

and found the result exhilarating.


The post yoga feeling was so close to surfing

and snowboarding that it seemed obvious that

yoga was an ideology whose time had

come (again). 


Cotton clothing was being used for sweaty,

stretchy power yoga and seemed completely

inappropriate to Chip, whose passion lay in

technical athletic fabrics.

From this, a design studio was born that

became a yoga studio at night to pay the rent.


Clothing was offered for sale and an

underground yoga clothing movement was



The success of the clothing was dependant

on the feedback from yoga instructors who

were asked to wear the products and provide

their insights.


The lululemon name was chosen in a survey

of 100 people from a list of 20 brand names

and 20 logos. 


The logo is actually a stylized “A” that was

made for the first letter in the name

“athletically hip”, a name which failed to

make the grade. 


lululemon’s first real store opened in the

beach area of Vancouver called Kitsilano in

November of 2000. 


The idea was to have the store be a community

hub where people could learn and discuss the

physical aspects of healthy living from yoga

and diet to running and cycling as well as the

mental aspects of living a powerful life of



Unfortunately for this concept, the store

became so busy that it was impossible to help

the customer in this way in addition to selling

the product. 

So the focus of training shifted solely to the

lululemon educator or staff person.


Our goal was to train our people so well that

they could in fact positively influence their

families, communities and the people walking

into our stores.


Although the initial goal was to only have one

store, it was soon obvious that to provide a

fulfilling life of growth, family, salary and

mortgage for our amazing staff , we would

have to provide more opportunities. 


It was really a matter of grow or die because

active minds need a challenge.



The training program was such a success that

the lululemon people have created a life for

themselves that most people could only

dream of.


lululemon is a company where dreams come



can’t get enough? check out what’s happening at:

So let’s see so far. 
On the first day of Christmas my true love gave
to me A Roots Village bag, on the second day
A Rogers Chocolate gift basket, and on the third
day a Luluemon Athletics gift certificate for right
here in Victoria.
I can’t wait for the next 8 days of
And they are all from right here in Canada





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