Posted by: cherylyoung | January 9, 2014

Glow As You Go Campaign Starts Today and don’t forget our Hearts of the Communit Volunteer Awards

For Immediate Release Town of Sidney
Date: January 8, 2014
Sidney, B.C.; The Town of Sidney has once again partnered with
stakeholders to produce a second Glow as You Go campaign in
Sidney and North Saanich.
The campaign launch will take place on Thursday, January 9th at
10:30 a.m. on the Airport’s Flight Path, off West Saanich road,
across the street from Patricia Bay Park in North Saanich.
“The public is welcome to attend to hear about this year’s
expanded campaign,” states MayorLarry Cross.
“We are so pleased that the RCMP and ICBC have continued their
support and we welcome the Victoria Airport Authority who has
come on board with a substantial contribution
as well as the District of North Saanich and local MLA Gary
Holman’s Office.”
This year’s campaign has expanded to include the Airport’s Flight
Path which has become a popular trail for walkers, cyclists and
“The 9.3 km multi-use path that we developed around the airport
has had a great deal of use by both residents and visitors alike,”
said Geoff Dickson, President and CEO of the Victoria
Airport. “Even with the Flight Path’s safety features such as
crosswalks with lights and physical separation from the roadways,
we applaud this initiative to help raise awareness on the
importance of hi-visibility clothing regardless of where you are
walking or cycling.”
The Town of Sidney initiated Glow as You Go in the winter of 2012
in response to a number ofpedestrian and vehicle accidents that
occurred in the region.
The program was intended as a preventative initiative and was the
first of its kind, at the time.
Since then, it has taken off around the Province.
Recently, the City of Courtney announced that the Comox Valley
Cycling Task Force has partnered with the Comox Valley Cycling
Coalition to distribute free lights for cyclists and reflectors for
pedestrians in the Comox Valley.
The City of Kamloops developed their own “Get Your Glow On”
campaign that has community safety volunteers and RCMP
members handing out tip cards and reflective items to reinforce
the safety message and ICBC and the CRD Traffic Safety
Commission has undertaken a similar project that targets high
risk areas within the CRD.
“Since our days are wetter and darker at this time of year, it’s
important for drivers and pedestrians to focus their full attention
on the road and make eye contact with each other
whenever possible,” said Colleen Woodger, ICBC Road Safety
“As a pedestrian, you should wear reflective clothing or use
reflective gear so that drivers can see you in all
Contact: Mayor Larry Cross
Always cross at crosswalks – never mid-block – and be extra
cautious at intersections where drivers turning may not be looking
for or see pedestrians in the crosswalk.”
Councillor Kenny Podmore, who has spearheaded the campaign
states, “I am so pleased that our little campaign has grown into
something so much bigger.
The whole idea behind Glow as You Go was to raise awareness
around safety on the streets and sidewalks, so it is wonderful
that the campaign has spread beyond our community.”
The reflective bands will be distributed at the Sidney Town Hall,
District of North Saanich Municipal Hall, Town of Sidney Driver
Services and MLA Gary Holman’s Office beginning
Thursday, January 9th or, they can be picked up at the campaign
launch set to take place on the Airport’s Flight Path. Airport
Security will be handing out armbands to Flight Path users in the
days following the event.
Event parking is available at the Pat Bay Sea Plane Base, adjacent
to the Institute of Ocean Sciences and will be clearly signed with
airport security personnel directing parking.
bus card2

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